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Research papers

Knowledge is scarce

This paper argues that qualitative research can be carried out in Saudi Arabia in the same depth as in the West. Qualitative research can produce the same insight and "feel" for a product that has added so much value to marketing strategies...

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Tim Swift
Company: Procter & Gamble
March 1, 1996
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Citation

Swift, T. (1996a, March 01). Knowledge is scarce . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/knowledge-is-scarce-